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PERFORMANCE MARKETING | IISINDIA

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PERFORMANCE MARKETING In the highly competitive landscape of digital marketing, businesses are constantly seeking strategies that can deliver maximum results and generate revenue. Performance marketing has emerged as a dynamic and effective approach to achieving these goals. By leveraging data-driven strategies, targeting specific audiences, and measuring outcomes, performance marketing offers a powerful framework for businesses to optimize their marketing efforts and drive tangible results. The AIDA Framework for Performance Marketing: Attention: Grabbing the Spotlight The first step in capturing the attention of potential customers is by creating attention-grabbing content and advertisements. Engaging headlines, captivating visuals, and intriguing storytelling can help businesses stand out in the crowded digital landscape. By understanding the target audience and their pain points, businesses can tailor their messages to resonate with the viewers and entice them to learn more. Inte...

Email Marketing Agency | IIS INDIA

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12 Steps to create the Perfect Media Pitch Media pitches are emails sent to journalists or editors of major publications (newspapers, blogs, magazines, podcasts) to raise awareness about your story. Media pitches are different from sponsored content and press releases. Let's have a look at the differences described by the Top Indian SEO experts. Media Pitches Give the details of a news article or feature and briefly explain why it is important to your audience. These are usually conversational and tailored to each journalist. Media pitches allow  Email Marketing Agency journalists to tell a story in whatever way they want. You are not trying to negotiate the content of the story; instead, you are simply informing the reporter about the event. Press releases Tell the entire story and its context. They are written in a journalistic style (third person) and are in-depth enough to allow a reporter to write a post without you asking for additional information. Sponsored articles Busine...